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Perceptive & Sentiment Computing
Research Unit 1

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This research area attempts to develop understanding of human perception and provides insight through sentiment analysis in computing. It includes developments of theories, methodologies, techniques and practices. It is inspired through understanding and intuition in the use of natural language processing, context analysis, and computational linguistic to identify and extract subjective information in source materials. Research may explore into profiling and modeling user behavior based on context analysis in the technology such as social media e.g use of text and emoticon in facebook and twitter. Research conducted in this area deals with human behavior and cognition, Socio-technical issues, Affection, human centered design, social media and interaction.

Objectives

To promote high quality research in the area of perceptive and sentiment computing centered towards psychological and sociological concerns.

To promote high quality research in the area of perceptive and sentiment computing centered towards psychological and sociological concerns.

To support and uphold the vision and mission of IIUM research objectives i.e. inculcate Islamization of human knowledge, produce outstanding researchers.

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Vision

To cultivate a research environment within the university that fosters collaboration, innovation, and critical inquiry into how people interact with technology. We aim to support impactful research that informs teaching, supports student engagement, and contributes to the university’s academic and societal goals.

Mission

To cultivate a research environment within the university that fosters collaboration, innovation, and critical inquiry into how people interact with technology. We aim to support impactful research that informs teaching, supports student engagement, and contributes to the university’s academic and societal goals.