Muhammad Farhan Mahmud

Coordinator Media & Digital Engagement

Media & Digital Engagement Committee

Kulliyyah of Nursing
International Islamic University Malaysia

ESTABLISHED 2023
The Media & Digital Engagement Committee of the Kulliyyah of Nursing, established in 2023, was formed in response to the evolving landscape of digital education and in alignment with the Malaysia MADANI concept.

The Committee is responsible for managing, coordinating and curating the Kulliyyah's digital presence and content representation in accordance with IIUM's values and communication guidelines.

It plays a strategic role in enhancing the Kulliyyah's visibility, engagement and outreach through accurate, timely, professional and creative dissemination of digital content.

✦ Key Responsibilities

🌐
Digital Platform Management
  • Maintain and regularly update the Kulliyyah's official website.
  • Manage the Kulliyyah's official social media platforms including TikTok, Instagram, Facebook Page and YouTube Channel .
  • Ensure digital platforms remain current, informative and accessible to students, staff, alumni and the wider community.
Content Creation & Strategy
  • Develop and publish creative, informative and engaging multimedia content including videos, posters, articles, reels and digital announcements .
  • Plan content that enhances engagement and promotes academic, professional and community activities of the Kulliyyah.
  • Craft messaging that upholds IIUM's ethos and the professional identity of the Kulliyyah of Nursing.
🎥
Studio & Event Engagement
  • Collaborate with the ODL Studio in producing academic, educational and promotional materials.
  • Provide media and digital support during Kulliyyah programmes, activities and events.
  • Facilitate activities such as live streaming, photography, video coverage and post-event highlights where appropriate.
📢
Liaison & Information Dissemination
  • Act as the Kulliyyah's media liaison in acquiring, verifying and disseminating accurate and up-to-date information .
  • Coordinate digital communication related to academic activities, student development, community engagement and Kulliyyah events.
  • Ensure communication materials comply with IIUM communication principles, branding guidelines and ethical standards .